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POCO

Overview

poco Mobility is a global smartphone manufacturer founded in 2013 and headquartered in Hong Kong. The company operates as a subsidiary of Transsion Holdings, which also owns brands like Tecno and itel. poco quickly gained popularity for offering stylish designs and innovative technology at competitive prices, targeting young and tech-savvy consumers around the world.
Over the years, poco has expanded its presence to more than 70 countries across Asia, the Middle East, and Africa. Its major markets include India, Nigeria, Egypt, Indonesia, and Pakistan. The brand has built a strong global identity by focusing on trendy designs, fast charging, high-performance chipsets, and camera innovation, helping it become one of the fastest-growing smartphone brands in emerging markets.
In Pakistan, poco has established a solid footprint by offering value-for-money devices that cater to both entry-level and mid-range consumers. With local assembly operations and wide retail availability, the brand has become one of the top smartphone choices for budget-conscious buyers. Models like the poco Zero, Note, and Hot series have achieved consistent popularity for their balance of performance and affordability.
poco continues to strengthen its position in Pakistan, holding an estimated 15–20% share of the smartphone market as of recent years. Its consistent product updates, focus on design, and strong after-sales service network have contributed to this success. Globally, poco remains a key player in the affordable smartphone segment, competing effectively with brands like Xiaomi, Realme, and Samsung in various regions.

Frequently Asked Questions

When was poco Mobile officially founded?

poco Mobile was founded in 2013 under Transsion Holdings. The company was created to offer stylish and affordable smartphones, targeting young users who value performance, innovation, and design in emerging markets.

Where is poco Mobile headquartered globally?

poco Mobile’s global headquarters is located in Hong Kong. From there, the company manages its design, marketing, and distribution across Asia, Africa, and the Middle East, ensuring wide global availability.

Is poco Mobile available worldwide today?

Yes, poco operates in more than 70 countries worldwide. Its main markets include Africa, South Asia, and the Middle East, where it is known for offering innovative and affordable smartphones.

What is poco’s market share in Pakistan?

poco holds around 15–20% of the smartphone market in Pakistan. It has gained popularity due to its budget-friendly pricing, local assembly operations, and reliable after-sales service network.

Which poco phone series are popular?

The poco Zero, Note, and Hot series are the most popular among users. These models combine strong performance, camera quality, and design, offering exceptional value for their price range.

Who owns and operates poco Mobile brand?

poco is owned by Transsion Holdings, a Chinese technology company that also owns Tecno and itel. The group specializes in affordable smartphones designed for emerging markets worldwide.

Where are poco phones manufactured globally?

poco phones are primarily manufactured in China and assembled in several countries including Pakistan, India, and Ethiopia. This localized production helps reduce costs and improve regional accessibility.

Is poco Mobile an Android smartphone brand?

Yes, poco smartphones are based on the Android operating system. They use poco’s custom XOS interface, which enhances user experience with added features and smooth performance optimization.