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realme

Overview

Realme is a global smartphone brand that emerged as a major player in the mobile industry within a short span of time. The company was officially founded on May 4, 2018, by Sky Li, a former executive of OPPO. Initially starting as a sub-brand of OPPO, Realme soon became an independent entity under the BBK Electronics umbrella, which also owns OPPO, Vivo, and OnePlus. The company’s headquarters are located in Shenzhen, China, and it focuses on offering high-performance smartphones at affordable prices, targeting younger audiences.
Realme’s rapid growth can be attributed to its strategy of blending powerful specifications with stylish design and competitive pricing. The brand operates in more than 60 countries and regions worldwide, including major markets such as India, Pakistan, Indonesia, the Philippines, and several European countries. India is one of Realme’s largest markets, where the brand quickly gained massive popularity by launching feature-rich smartphones at aggressive prices.
Realme manufactures its smartphones primarily in China and India, with local assembly facilities in various regions to meet regional demand efficiently. The company’s product range extends beyond smartphones, including AIoT products such as smartwatches, earbuds, and home devices under its “TechLife” ecosystem. Realme’s devices are known for their innovation in design, camera technology, fast charging, and smooth performance, appealing strongly to tech-savvy consumers.
In terms of market performance, Realme has consistently ranked among the top five smartphone brands in several markets, including India and Southeast Asia. According to industry reports, it has achieved impressive year-on-year growth, becoming one of the fastest-growing smartphone brands globally. Realme’s success is driven by its focus on youth-oriented branding, strong online sales strategies, and its commitment to providing cutting-edge technology at accessible prices.

Frequently Asked Questions

When was realme Mobile officially founded exactly?

Realme was officially established on May 4, 2018. The brand was created by Sky Li (Li Bingzhong) with a small founding team and launched its first phones later that year.

Who founded realme and where is headquartered?

Realme was founded by Sky Li (Li Bingzhong) along with early team members; Madhav Sheth was also a key early executive in international markets. The company’s registered headquarters is in Shenzhen, China.

Is realme Mobile owned by OPPO or BBK?

Realme began as an OPPO/BBK-linked sub-brand and was spun out in 2018 to operate independently. It still shares historical ties and some supply-chain links with the BBK/Oppo group but runs its own brand operations today.

In how many countries does realme operate?

Realme sells devices across dozens of countries, focusing on Asia, South Asia (notably India), Southeast Asia, the Middle East, Africa and parts of Europe. Its exact country count varies as it expands into new markets and channels.

Where are realme phones manufactured and assembled?

Realme’s phones are primarily manufactured in China, with regional assembly and manufacturing partnerships in countries like India and others to support local demand and reduce logistics costs. Manufacturing footprints can change with regional policies and demand.

Which realme series are most popular worldwide?

Realme’s Number series (e.g., realme 9/10/11), GT series (flagship/performance) and Narzo/Note/Realme C/Hot-style models (budget to midrange) are among the brand’s best-sellers. Popular series vary by market segment and region.

What is realme’s market share in Pakistan currently?

Realme’s market share in Pakistan has been modest compared with dominant regional players; local market shares shift quarterly. Market data (e.g., StatCounter) shows brands like Infinix, Samsung and Vivo often leading; realme’s exact share fluctuates by reporting period.

Do realme phones run Android with custom skin?

Yes — realme devices run Android and use a custom user interface (Realme UI) that adds features, visual theming and optimizations. The UI version and update cadence vary by model and region.

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